Visiting an Equipment Rental Company

I hopped a ride with a co-worker to grab some lunch. I agreed to a quick detour by a local equipment rental company. You know, it's the type of place that rents lifts for one or 10 people. Long story short, as we waited on "the boss" (that's what they called him) to grab some tires I saw this clock. I had to snap a pic (click for a bigger pic).